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Article searching can turn up alot of good information - try combining keywords with terms like "consumer behavior" trends, "buyer preferences" etc
Business databases will be useful, but also try Academic Search Complete, PsycInfo and PsycArticles
Extra information on Vividata
Vividata Tutorials & Practice Exercises
Where to find Consumer Information at the Library
Passport This link opens in a new window
1. Use the Consumer Tab under the search box.
2. Select from Households, Income, Lifestyles and Population in Explore Analysis box. Then select report type and geography.
You should find current reports on Consumer Values & Behaviour, Consumer LIfestyles, Consumer Types and Megatrends for different countries as well as data and inforgraphics on houselholds, income and expenditure.
As well as keyword searching check out the links on the top of the screen to
1. Global Survey - you cancustomize results based on country, demographics and topics.
2. Consumer and Brand Reports (under the Reports heading)
3. The Consumer Market Outlook (under the Outlooks heading)
Canadian Consumer Information at the Library
Detailed information on Canadian consumers spending, activities and characteristics.
This database can only be accessed via the Onelog software that is installed on BCIT computers. To install Onelog on your personal device(s), see this guide
Note: Only persons who are specifically authorized by a university or college pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.
Any culminating projects leveraging Vividata studies or variables must be reviewed by Vividata prior to work commencing.
SimplyAnalytics (SimplyMap) This link opens in a new window
Create thematic maps and reports using demographic, business, and marketing data.business, and marketing data.
You can Sign in as guest
Conference Board of Canada: e-Library
Information on economic trends by industry and geographical area, human and organizational performance, consumer and business confidence and public policy issues. The Conference Board of Canada is a Canadian not-for-profit think tank.
PRIZM Marketer's Guide 2020
"PRIZM consists of 67 segments that capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. The lifestyle types include a dozen Baby Boomer segments and almost as many dominated by Millennials..."
Statistics Canada & Gov't of Canada