Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Company/Industry/Consumer: Consumer Information

One pagers on finding company/industry and consumer information

TIPS

Article searching can turn up alot of good information - try combining keywords with terms like "consumer behavior"  trends, "buyer preferences" etc

Business databases will be useful, but also try Academic Search Complete, PsycInfo and PsycArticles

Extra information on Vividata

Vividata Tutorials & Practice Exercises

Where to find Consumer Information at the Library

Canadian Consumer Information at the Library

Note: Only persons who are specifically authorized by a university or college pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.
Any culminating projects leveraging Vividata studies or variables must be reviewed by Vividata prior to work commencing.

Statistics Canada & Gov't of Canada