Readings 3000 level - Market Research - Getting Started

MKTG 3517

The Brand flip by Neumeier, Marty
Publication Date: 2015
E-book from the O'Reilly database
The Brand Flip: Why Customers Now Run Companies and How to Profit from It by Neumeier, Marty
Call Number: HF 5415.32 N38 2016 2 day loan
ISBN: 9780134172811
Publication Date: 2015

Marketing reading: Marketing communications.
Avery, J. Tiexeira, T. (2019). Marketing reading:: Marketing communications. Harvard Business Publishing, 48.
Marketing reading:: Competitive strategies.
Avery, J., Gupta, S. (2015). Marketing reading: Competitive strategies. Harvard Business Publishing, 45.
Marketing reading: Brands and brand equity.
Deshpande, R. Kienan, A. (2019, December 19). Marketing reading: Brands and brand equity. Harvard Business Publishing, 33.

The Content Advantage by Jones, Colleen
ISBN: 9780135159538
Publication Date: 2018
E-book from the O'Reilly database

Building a Storybrand by Miller, Donald
Publication Date: 2017
from the Skillsoft database
Social Media Campaigns by Carolyn Mae Kim
Call Number: E-book
ISBN: 9781000290608
Publication Date: 2020-12-29
Social Media Campaigns by Carolyn Mae Kim
Call Number: HD 59 K558 2021 Burnaby Reserve 4 hour loan
ISBN: 9780367896201
Publication Date: 2021-02-01

Campbell, C., & Farrell, J. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469-479. https://doi.org/10.1010/j.bushor.2020.03.003

Marketing reading: Creating customer value
GUPTA, S. (2014). Marketing reading:: Creating customer value. In Marketing Reading: Creating Customer Value Harvard Business Publishing. 34p.
Marketing reading: Business to business marketing
Cespedes, F.V. & Narayandas, D. (2014, Rev 2019). Marketing reading: Business to business marketing. Harvard Business Publishing. 46 p.
Marketing reading: Segmentation & targeting.
GUPTA, S. (2014). Marketing reading: Segmentation and targeting. In Marketing Reading: Harvard Business Publishing.34 p.
Marketing reading: Consumer behavior and the buying process.
Gourville, J. T., & Norton, M. I. (2014). Marketing reading: Consumer behavior and the buying process. Harvard Business Publishing. 36 p.
Marketing reading: Brand positioning
Avery, J., & Gupta, S. (2014). Marketing reading: Brand positioning.. Harvard Business Publishing.34p.
Marketing reading: Customer management
Gupta, S. (2014). Marketing reading: Customer management. Harvard Business Publishing..43 p,
Marketing reading: Customer centricity
Deshpande, R. (2014). Marketing reading: Customer centricity. Harvard Business Publishing. 39 p.
Mapping experiences: Complete guide to customer
Kalbach, J. (2021). Mapping experiences: A complete guide to customer alignment through journeys, blueprints, and diagrams (2nd ed.). O’Reilly Media. CHAPTERS 1,2 & 11