Library class - 3309/2341 - Market Research - Getting Started

Google Scholar

Google Scholar
This is a freely accessible search engine that lets users look for both physical and digital copies of articles. FIND full-text@BCIT indicates articles available via BCIT databases.

Google Advanced Search

Google Advanced Search

Consider using filetype and site to limit your searches (options on the bottom half of the advanced search screen).

First Search

Use the box below to find books, journals, reports, dvds, & electronic resources.

The asterisk is the wild card character e.g. electric* will find electric, electrician, electrical, electricity...

Use the Advanced Search page to limit for specific formats e.g. Change Material Type to either DVDs or Videorecordings or eBooks

Key Article Databases

Academic Search Complete This link opens in a new window Articles covering a wide range of subjects from science and technology to current events.
Canadian Newsstand - Major dailies This link opens in a new window Articles from major Canadian cities' newspapers. Includes the Vancouver Sun and the Globe & Mail.
Consumer Health Database‎ Includes journals and magazines covering a wide range of health subjects, from sports injuries to women's health, from food and nutrition to midwifery, from eye care to dentistry.
Education Database Education Database includes over 1,000 full-text journals and 18,000 dissertations, supporting research on the theory and practice of education. It covers not only the literature on primary, secondary, and higher education but also special education, home schooling, adult education, and hundreds of related topics.
ERIC : Education Resources Information Center The online library of education research and information, sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education. Includes full-text and abstracts.
Health & Life Sciences Collection This link opens in a new window 900+ full text Science Direct journals from current year back to 1995.

Write and Cite

Writing and Citation Resources

Prizm

All PRIZM Handbooks
Prizm 2022
Login with the first part of your BCIT email (before the @) and password.
PRIZM 2021

Simply Analytics

SimplyAnalytics (SimplyMap) This link opens in a new window
A web-based mapping, analytics and data visualization program that enables users to create thematic maps and reports using Canadian demographic, census and consumer behavior data, in addition to a vast collection of Canadian business profiles from Dun & Bradstreet (D&B).
You can "sign in as guest".

Simply Analytics Powerpoint Tutorials

Vividata on Telmar

Vividata on Telmar
Detailed information on Canadian consumers spending, activities and characteristics. This version of allows users to access Vividata as well as Canadian Census data, and to cross-tabulate, create visualizations and heat maps.

Note: This database can only be accessed via the Onelog software that is installed in the Chrome browser on BCIT computers. To install Onelog on your personal device(s), see this guide.

Vividata - the Basics
Powerpoint tutorial

Statista

Statista
Find statistics, consumer survey results and industry studies from over 18000 sources on over 60000 topics.

Getting More Out of Statista Powerpoint Tutorial

Your Librarian

Deirdre Grace

Email Me

Contact:

t. 604-451-6961

e. dgrace@bcit.ca

Subjects: Broadcast + Media, Business, Marketing

CSA Mental Health Standard

Websites

Inside Higher Ed
University Affairs
Canadian Mental Health Association
Mental Health Commission of Canada
Mental Health Research Canada
Interactive data hub sortable by age, gender and geography.

Statistics Canada

Statistics Canada
Access to statistics about Canada, its population, resources, economy, society and culture. In addition to conducting a Census every five years, there are about 350 active surveys on virtually all aspects of Canandian life.

Market Research - Getting Started: Library class - 3309/2341

Selected Articles