Library Class -MKTG 4690 - Market Research - Getting Started

Getting Started with Business Research - PPT Tutorials

Finding Company Information at BCIT Library
Get your company research started with 3 of our top business databases.
Finding Consumer/Market Information at BCIT Library
Get your research stated with these 3 tools to find information about your target audience.
Finding Industry Information at BCIT Library
Use these 3 databases to research industries for your educational assignments

Going Further with Business Research - PPT Tutorials

Getting More out of Statista
Go beyond keyword search - find out about all the specialized tools Statista provides
Simply Analytics 1: Ranking Tables, Maps and Businesses
Use Simply Analytics to find and visualize Canadian demographic, psychographic and business data for your projects
Simply Analytics 2: Quick Reports, Location Queries and Scatter Plots
Explore more features of Simply Analytics

Top Online Databases

IBISWorld Comprehensive collection of Industry Market Research and Industry Risk Ratings.
Business Source Complete Articles on all aspects of business, also includes case studies, e-books, company profiles, country reports, industry reports, investment research reports and market research reports. Instructors: Before using Harvard Business Review articles from this database in your course, consult this page for copyright and licensing guidance.
ProQuest Central This link opens in a new window ProQuest Central covers all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. Key publications include The Economist, New Statesman, Billboard, Variety, Macleans, Atlantic Monthly, Wall Street Journal, Nature, and many more. The collection includes thousands of full-text scholarly journals, trade and professional titles, newspapers, magazines, dissertations, working papers, case studies, and market reports all in one place.
Statista Find statistics, consumer survey results and industry studies from over 18000 sources on over 60000 topics.
Passport This link opens in a new window A global market research database that provides statistics and analysis on industries (including B2B), economies and consumer behavior. Highlights include company- and brand-level market share information, as well as city and country reports. IMPORTANT: You will need to accept the "Terms and Conditions” in order to view the content. Note that you can only use this data in class projects and assignments; if you’re working for a company, you cannot use this database to provide them with information for their business.
SimplyAnalytics (SimplyMap) This link opens in a new window A web-based mapping, analytics and data visualization program that enables users to create thematic maps and reports using Canadian demographic, census and consumer behavior data, in addition to a vast collection of Canadian business profiles from Dun & Bradstreet (D&B). You can "sign in as guest".

Class handout

Industry & Company Research

Off Campus Access

Login

You can access e-books, e-journals and databases from home if you are a current student, faculty or staff member.
If you are presented with a login screen use the same BCIT email and Password as when you login to the computers on campus.

There is more information on How to login (students) if you're having trouble.

You can also contact the Service Desk by email if you need to establish your current eligibility status.

For other off-campus access problems contact the Research Help Desk.

Your Librarian

Deirdre Grace

Email Me

Contact:

e. dgrace@bcit.ca

Subjects: Broadcast + Media, Business, Marketing

Market Research - Getting Started: Library Class -MKTG 4690