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Market Research - Getting Started: Journal Articles & Databases

Article Databases

Google Scholar

Tips for Searching Online Databases

When you are searching with multiple keywords or search terms:

  • "and" means both terms must show up in your results = fewer results
  • "or" means either term must show up in your results = more results
  • "not" means that therm must not show up in your results = fewer results

Consider limiting your search by:

  • full-text only
  • date
  • peer reviewed or scholarly publications

You can keep phrases together  by putting quotation marks around them, i.e. "fake news"

Types of Articles