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Market Research - Getting Started: Journal Articles & Databases

Article Databases

Google Scholar

COMM 1100, Marketing Management - Recommended Journals for Informative Presentation

**Note: for titles coming from EBSCO scroll down until you see the Search Within this Publication box.

Use the date limiters on the left side of the screen to make sure you have current articles.

Tips for Searching Online Databases

When you are searching with multiple keywords or search terms:

  • "and" means both terms must show up in your results = fewer results
  • "or" means either term must show up in your results = more results
  • "not" means that therm must not show up in your results = fewer results

Consider limiting your search by:

  • full-text only
  • date
  • peer reviewed or scholarly publications

You can keep phrases together  by putting quotation marks around them, i.e. "fake news"

Types of Articles