Market Research : Consumer Information

1. Use the Consumer Tab under the search box.
2. Select from Households, Income, Lifestyles and Population in Explore Analysis box. Then select report type and geography.
You should find current reports on Consumer Values & Behaviour, Consumer LIfestyles, Consumer Types and Megatrends for different countries as well as data and inforgraphics on houselholds, income and expenditure.
Note that you can only use this data in class projects and assignments; if you’re working for a company, or doing a BCP, you cannot use this database to provide them with information for their business.

As well as keyword searching check out Consumer Insights (under the Insights heading at top of the home screen)

Detailed information on Canadian consumers spending, activities and characteristics. This version of allows users to access Vividata as well as Canadian Census data, and to cross-tabulate, create visualizations and heat maps.

Note: This database can only be accessed via the Onelog software that is installed in the Chrome browser on BCIT computers. To install Onelog on your personal device(s), see this guide.

A web-based mapping, analytics and data visualization program that enables users to create thematic maps and reports using Canadian demographic, census and consumer behavior data, in addition to a vast collection of Canadian business profiles from Dun & Bradstreet (D&B).
You can "sign in as guest".